Bonterra debuts in Canada, offering sustainable paper products

Bonterra, a provider of sustainably household paper products, has officially made its debut in Canada.
“We know that our Canadian consumers want to do their part for the environment, but it’s difficult for them to see how their efforts are having an impact. That’s why we wanted to develop a unique brand that is sustainably focused and speaks to their needs,” said Susan Irving, chief marketing officer, Kruger Products. “By supporting Bonterra, shoppers will know they’re making a contribution to the protection of our planet. Collectively, we can make a difference. We just have to take that first step together.”
Bonterra offers environmentally focused bath tissue, paper towel, and facial tissue from responsibly sourced materials in plastic-free packaging. The Bonterra line of products is “revolutionizing the household paper products category” while prioritizing key sustainable practices, including:

• Responsibly sourced (products are made from 100 per cent recycled paper with Forest Stewardship Council Chain of Custody certification);
• Wrapped in plastic-free packaging (recyclable paper wrap and cores for bathroom tissue and paper towels, and recycled and recyclable cartons and sleeves for facial tissue);
• Carbon neutral manufacturing; and
• Canadian made and a proud partner of 4ocean and One Tree Planted.

Bonterra has partnered with two environmentally conscious organizations, 4ocean and One Tree Planted, and that sponsorship with 4ocean will fund the removal of 10,000 pounds of plastic from the ocean, and it plans to plant over 30,000 trees with One Tree Planted.
Kruger Products is already a leader in sustainability thanks to its industry-leading sustainable development initiative, Reimagine 2030, that sets out aggressive targets, such as reducing virgin plastic packaging in its branded products by 50 per cent.