Arçelik, parent company to 12 leading home appliance brands, announced at IFA 2019 its commitment to make its microfiber filtering technology available to competitors in the home appliances industry.
The company has developed the world’s first washing machine with a built-in synthetic microfiber filtration system, which is planned to be rolled out in market in 2020. More than one million of fibers are flushed down the drain and end up in the oceans after every single washing load.
“As a company with a global footprint, with products and services in 146 countries, we made it our mission to do everything within our power to make a change as time is running out in the fight against environmental disasters, most importantly climate catastrophe,” said Arçelik CEO Hakan Bulgurlu in his keynote speech. “That’s why we believe creating a value through reducing the environmental damage that we are causing as an industry is a key opportunity we should seize.”
IFA is the world’s leading trade show for consumer electronics and home appliances, from Sept. 6-10 in Berlin, Germany.
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