Rittal rises to the Covid challenge with EFC Marketing Award win

Rittal System Ltd., a provider of electrical enclosures, climate control, power distribution and IT Infrastructure solutions and software, has won an Electro-Federation Canada Marketing Excellence Award for the fourth year.

The awards were presented at EFC’s digital “Future Forum.” The marketing awards program recognizes organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. All entries are always reviewed and selected by an external panel of judges with expertise in each category, adding to the credibility of the awards.

According to André Bousette, president of Mississauga, ON-based Rittal Systems, “Although we are honoured to win yet another EFC Marketing Excellence Award, we are even more delighted that our marketing strategy keeps evolving year after year, in our quest to reach new markets and to touch more customers…. our goal is to keep our brand awareness growing further year after year, with innovative ideas and unique strategies.

This year’s award won by Rittal was presented for the evolution of the German Technology Day from a 4-company live event in 2019, to a virtual event in 2020, to the combination of a live and virtual event in 2021, with seven Canadian Companies showcasing the best of German technology in Canada: Rittal, Eplan, Bosch Rexroth, Festo, Pilz, MurrElektronik, Pilz, and WAGO.

Added Sandra Abuwalla, marketing lead, Rittal Systems, Canada, “German Technology Day (GTD) is far more than just an ‘event’….it is the amalgamation of a year’s planning with a team of global companies and includes every form of integrated marketing involving on-line and off-line advertising, articles, interviews, targeted emails, social media, and culminating in days rich with sessions from industry thought-leaders, exciting exhibits of technological brilliance – delivered in Toronto in English as well as in Montreal in French this year, plus a fully virtual event for those who wanted to participate on-line”.

Following the success of this year’s event with over 500 participants, there are plans to invite all German companies based in Canada to participate in 2022, plus take it to new locations. To view all GTD sessions and learn more about the event here.