Schenck Process rebrands to Qlar

German-based Schenck Process has announced that it is rebranding to Qlar starting on May 13, 2024.

The company stated that the decision to rebrand is guided by its aspiration that “the future is cirQlar,” referring to a climate-neutral circular economy.

The company stated that it will continue to serve all existing target industries, including chemicals, high-performance materials, cement, steel, infrastructure, transport and energy; and that the “Schenck Process brand with its existing portfolio, will remain as a product brand under the roof of Qlar that will drive future innovative solutions in the green and circular economy.”

This decision follows Schenck Process’ refocus on its core expertise in weighing, feeding, conveying, milling and grinding in 2023.

“With the rebranding to Qlar, we at Schenck Process are opening a new chapter for a circular future. With the new branding, we are linking ourselves to the circular economy, and focusing our attention even more on future challenges in digitalisation and green transformation,” explains Dr Jörg Ulrich, CEO of Schenck Process.

The company employs more than 1,100 employees across Europe, U.K., China, India, Japan and Indonesia.

“Schenck Process, with its clear focus on material transformation, is already on a highly promising journey to shape a sustainable future by driving smarter material processing in the circular economy. We are contributing to the ‘zero waste’ goal of our global customers and effectively supporting them in reducing their carbon footprint, and our rebrand to Qlar reinforces our commitment to the goal of sustainable transformation. We are emphasizing that we will be a driving factor in emerging sectors such as batteries, green steel, green cement and recycling in the future,” Ulrich stated. “With our new branding we feel even more energized to serve all our customers in existing as well as new green and circular applications with well-known Schenck Process and Qlar solutions.”

This rebrand does not apply to Schenck Process Food and Performance Materials (FPM) in the USA, which is owned by Coperion.