An innovation in consumer goods packaging design

Don Horne   

Products food & beverage ippt

Penn Color’s penneffex delivers a high-end, eye-catching finish for FMCG packaged products. With nearly unlimited customization options, the penneffex line combines Penn Color’s creativity, expertise in colours and special effects and knowledge in manufacturing processes, to inspire creative brand design ideas in product categories such as home care, personal care, food and beverage, and more.
With variations including matte, brushed metal, frost, metallic, lustre, and bubbles, penneffex offers brands a powerful way to engage with the consumers’ senses and emotions. Whether the consumer is walking through the store, or idly shopping on-line, penneffex enables brand owners and creative marketing teams to better engage with their loyal and new customer base to create a unique and eye-catching product design that conveys brand values like high-end quality, sustainability, transparency, and more. The products utilize creativity and advanced technologies to bring product packaging in line with brand’s messaging and values.
“The core concept of penneffex is to create building blocks of unique and differentiated colours and special effects: these building blocks become a source of inspiration for product design teams and they are used in bespoke formulations, developed “live” with our customers, in our technical centre.” said Phil Riccardi, industry manager packaging North America. “In a typical 3 day blitz session, we utilize our extensive capabilities and a fast iteration process, to design and prototype 70 to 80 unique concepts, which are presented in their finished part form: with penneffex, creativity has no boundaries and our development process reduces time to market by months”
“The penneffex line sets consumer goods products apart from other items on the shelf, by pushing the limits of product packaging design to achieve colours and effects not yet seen on the market today.” said Simon Clarke, industry manager packaging Europe & Asia. “Part of the differentiation comes from our ability to combine colours and effects with the latest enabling technologies. For example, through our own prototyping capabilities and our close relationship with leading equipment manufacturers, we can use multilayer co-injection to explore hundreds more design combinations.”

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