Bakery manufacturer and ingredient supplier Dawn Foods today announced the kickoff of its second Sweetest Bakery in Canada contest.
“Last year, the Sweetest Bakery in Canada contest was a key touchpoint for our customers – providing an exciting way to help grow their business and engage with their local communities,” said Angie Goldberg, chief marketing officer for Dawn Foods. “Heading into our second year, we’re expanding the contest to showcase the variety of specialty bakeries throughout the country. With so many ways to win this year, we expect even more bakeries to participate and consumers across the country to take part in the fun and vote for their favourite bakery.”
Headquartered in Jackson, Mich., Dawn Foods partners with more than 40,000 artisanal and retail bakers, food service leaders and manufacturers located in more than 100 countries and has 5,000 team members globally.
With registration already open for interested bakeries, customer voting will open July 1 and run through Sept. 30, allowing them to select their favourite bakery to win the title of Sweetest Bakery in Canada.
New to the contest this year, category prize winners will be announced in each province or region. The new localized category winners include: Sweetest Doughnut Shop, Sweetest Cake/Cupcake Shop and Sweetest Bakery.
These winners will also receive support from Dawn to help promote their bakeries in their local communities.
The grand prize winner will be announced in October and will receive an all-expenses paid trip for two to participate in a workshop with Dawn’s Senior Bakery Application Chef, Melissa Trimmer, to create custom bakery items and learn about the industry’s latest trends.
In 2018, the contest’s inaugural year, there were more than 353,000 votes for 260 participating bakeries. Most participating bakeries saw sales growth throughout the contest.
Bakeries interested in participating can register now on the contest’s website at www.sweetestbakeryincanada.com/register.
Starting July 1, those interested in voting for their favourite community bakery can enter once per day online or by texting their bakery’s unique keyword found in stores to 393939 (standard data and text message rates apply).
To learn more, go to: www.sweetestbakeryincanada.com.
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