With plant-based eating gaining a greater share of North American hearts, minds and mouths, Mother Raw – makers of dressings, dips, condiments and quesos – is set for full bloom at retail and online across North America.
Mother Raw is gaining strong market presence at an ideal time, supported by new data released in July, 2019 by the Plant Based Foods Association and The Good Food Institute that showed U.S. retail sales of plant-based foods have grown 11 per cent in the past year, bringing total plant-based sales to $4.5 billion.
“Our Mother Raw products appeal to ingredient-conscious food lovers who are seeking out convenient ways to add flavour and variety to their plant-based meals and snacks, but are avoiding ingredients like refined sugars and oils, gluten and other allergens,” says Kristi Knowles, CEO of Reunion Foods Inc., makers of Mother Raw. “Fans of Mother Raw are informed label readers and they expect ingredients that are familiar, good for them and carefully sourced. Our consumers are increasingly turning to homemade recipes as they are aware that most store-bought dressings, dips and condiments are highly processed.”
Since the initial launch in January 2019, Mother Raw has already quadrupled its distribution, landing a targeted mix of niche and large retailers. Online sales growth has more than quadrupled quarter over quarter, and overall revenue growth in 2019 is expected to be well into triple digits.
To meet the demand for healthy eating on the go, the company also recently launched single-serve Mother Raw To-Go-Packs of its popular dressing varieties and further innovation efforts are in the works to appeal to evolving consumer tastes and demands with the growing interest in plant-based eating.
“At Mother Raw we are blown away by interest from customers and consumers across North America, both in our products as well as our mission to encourage everyone, everywhere to eat more plants,” says Knowles.
The current roster of 19 Mother Raw varieties are made with natural ingredients at Mother Raw’s facility based in Toronto, Ont.
Mother Raw products are organic, vegan, free of common allergens, suitable for many dietary lifestyles and contain no artificial ingredients, preservatives or refined sugar. All of their products are cold-blended and kept refrigerated, packaged in fully recyclable glass bottles and lids.
“Mother Raw only uses cold-pressed extra virgin olive oil because that’s what people use at home to make their own dressings. We then go the extra distance by sourcing superfood ingredients to create amazing flavour and variety,” says Knowles. “With the growing market for healthy plant-based options, choices like Caesar, Japanese and Maple Fig dressings and marinades, as well as French Onion Dip, Spicy Vegan Queso, Ketchup, and BBQ sauces sweetened naturally with dates, make plant-based eating exciting and easy.”
Launched in 2018 as Mother Raw, the brand has grown out of the Canadian brand RawFoodz, which was originally established in 2011.
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