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Companies key on sustainability to gain a greater market foothold

Don Horne   

Announcements News


As the Joe Biden administration steers the U.S. onto the renewable and green energy path to walk in lockstep with Canada, companies are looking to emphasize their more greener offerings.
Solenis, a producer of specialty chemicals used in water-intensive industries, recently launched a new redesigned website at solenis.com/explore, which features enhanced transparency into the company’s sustainability initiatives, easy-to-access product and solution information and an expanded career section.
“With easy-to-find resources and expanded access to our environmental, social and governance (ESG) efforts, our new website reflects our position as a global solutions provider helping water-intensive customers manage their resources,” said John Panichella, Solenis CEO. “It allows us to better showcase our innovative products and solutions, recruit the industry’s top talent and provide transparency into our commitment to sustainable growth.”
Website visitors can browse resources related to Solenis’ sustainability work, which includes a new sustainability and regulatory library that enables easy access to ISO and other regulatory certifications. In addition, visitors can access safety metrics and the company’s annual Sustainability Report.
The site also provides information on the Solenis Sustainability Award, a new annual program recognizing customer projects that deliver meaningful, measurable sustainability results.
The website improves user experience as well, states Panichella, with a new solution finder tool that makes it easier for customers to get industry-specific information for their operational and sustainability challenges. For example, food and beverage packaging customers can find information about the company’s eco-friendly formulations for paper packaging.
Likewise, customers in industrial markets, such as geothermal power and mining, can search for innovative water treatment and process improvement solutions. The site also offers fast access to resources, including a new safety data sheet (SDS) library, as well as case histories and upcoming event schedules.
The site also allows students and graduates to access information on internships, apprenticeships and the company’s sales technology application rotation (STAR) program. The expanded careers section features information about the company’s diversity and inclusion commitment as well.


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