POSITAL’s new encoder sales representative tackles markets in Canada and Latin America

Mike Edwards   

News People in Process Any Zou appointment encoders Fraba Posital UBITO Wiegand sensor

Andy Zou, POSITAL's regional sales representative based in Markham, ON.

Andy Zou is encoder manufacturer POSITAL’s new man on the ground in Canada, mandated to develop stronger ties with customers and distribution partners in Canada and Latin America.

Based in Markham, ON, Zou is also the ‘new face’ of POSITAL (and its parent company FRABA) in Canada. He has ambitious plans to grow awareness within Canada, the company says, for POSITAL’s range of products for the manufacturing and process industries.

Zou also has a mandate to carve out business opportunities for UBITO, a new business recently launched by FRABA to develop new product ideas and applications for the company’s innovative Wiegand sensor technology. For over 15 years, POSITAL has made use of Wiegand technology — a method of harvesting energy from a moving magnetic field — to power energy self-sufficient, battery-free rotation counters in multiturn-encoders and flowmeters. Now, after investing millions of Euros in R&D projects, the UBITO start up is on the verge of introducing a new generation of Wiegand applications, ranging from energy self-sufficient IIoT sensor nodes to battery-free Asset-Tracking systems that use cutting-edge UWB wireless technology.

“My aim is to help build awareness of FRABA’s POSITAL and UBITO brands in these important markets,” comments Zou.

“We have an exciting range of products for the manufacturing and process industries, and I am eager to help customers find ways of using them in their products and production facilities.”

With a bachelor’s degree in electrical engineering from Shanghai’s Donghua University and an MBA from Tongji University, Zou started his professional career with ZPMC, a leading manufacturer of cranes and materials handling equipment for ports. He joined POSITAL’s Asian operations in 2013 and emigrated from Shanghai to Canada in late 2019.

Residing in Aurora, ON, he is a member of the FRABA group’s Sales Council and works closely with the company’s North American headquarters in Hamilton, NJ.

POSITAL manufactures advanced position sensors, including rotary encoders, inclinometers (tilt sensors) and linear position sensors, for industrial motion control. Meanwhile, the new UBITO business unit aims to develop opportunities for the company’s innovative Wiegand sensor technology.

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