Annex Business Media acquires Canadian Process Equipment and Control News
Adam DrasAnnouncements News Annex Business Media CPECN ippt
Annex Business Media has acquired Canadian Process Equipment and Control News (CPECN), a B2B media brand focused on Canada’s varied process and control industry.
Former owner and publisher Rob Sommerville is staying on to run this brand, as well as Annex’s own Industrial Process Products & Technology (IPP/T). CPECN editor Mike Edwards also remains with the brand. IPP/T will be merged under the CPECN brand, creating the sector’s most comprehensive audience.
“This acquisition makes perfect sense for Annex,” says Martin McAnulty, group publisher and vice president of sales, who worked with Rob on the deal and will manage the combined brands in his group. “The business model is very similar to ours. Rob has done a tremendous job building the CPECN brand, which has a loyal audience reach that includes print, digital and events from coast to coast to coast.”
The regional table-top shows are being re-launched in the coming months, and will benefit from Annex’s professional event management team.
“What a tremendous year 2022 is turning out to be,” adds Sommerville. “We are celebrating our 50th anniversary and now we’re joining Annex Business Media. It made such good sense to join Annex and expand our brand. We’re looking forward to enhancing our publication, digital footprint and our trade show services for both advertisers and our audience. The synergies between the two companies will make for a seamless transition and we can’t wait to get started.”
IPP/T associate publisher Stephen Kranabetter moves to become the associate publisher of Canadian Plastics, while editor Don Horne is now editor of Crane & Hoist Canada as well as digital editor of Rock to Road.
Annex Business Media manages 60 B2B media brands in an omni-channel environment that includes print, digital, email, social media, events and more.
#b2bmarketing #media #manufacturing
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